The Three C's of Customer Satisfaction

Monday, February 9, 2015

According to McKinsey, consistency is the secret ingredient to making customers happy. However, it’s difficult to get right and requires top-leadership attention. This Execast summary of McKinsey's excellent article tell you how. Source: http://www.mckinsey.com/insights/consumer_and_retail/the_three_cs_of_customer_satisfaction_consistency_consistency_consistency
To find out more about Execast (corporate licencing and publication) please email us at execast@latitude.la

Comments