What Really Shapes the Customer Experience

Friday, December 4, 2015

Thie Execast explores how to use the Brand Advocacy Index (BAI) from BCG to boost your brand reputation and advocacy, placing your organisation at the forefront of your industry thanks to loyal customers.
Source: https://www.bcgperspectives.com/content/articles/marketing-brand-strategy-what-really-shapes-customer-experience/

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